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DIGITAL MARKETING LEARNING PLATEFORM
The consumer is not a moron; she is your wife.”
– David Ogilvy, the Father of Advertising
This quote has new meaning in the digital marketing world, as it’s really a reminder that you must understand and know your audience intimately. Otherwise, you’re not relevant to them. And treating them like they are stupid, which is often the result of a condescending tone, certainly isn’t going to find you any favor.